So Gwyneth Paltrow is apparently starting up her own ‘lifestyle’ website, entitled, somewhat peculiarly, GOOP.

At the moment, it’s a strange little two-paged affair – click on any one of the icons above and you get a vacuous and somewhat patronising little essay about how Gwyneth has created her own very lovely life – the very loveliness of which I’m sure has NOTHING to do with the many millions of pounds she and her husband earn. The site is currently as content-free as its owner, though it does promise that in due course it will be full of fabulous hints and tips so that we too can lead lives as fabulous as hers.

I’m sure Gwynnie is hoping to become the next Martha Stewart and I don’t fundamentally have a problem with that.  After all, isn’t that what all of us ‘lifestyle’ bloggers are secretly hoping might happen to us?  And it’s not just that I find her profoundly irritating as a person – as you know I’m not overly keen on Martha or Nigella as people, but blimey, do they have some great ideas.

And that, I’m afraid is my problem with GOOP.  I just don’t believe that Gwynnie will have anything to say that will interest me.

After all, would you take fashion advice from someone who, with all the money and stylists in the world, manages to look like she forgot her trousers on the red carpet?

 

 

 

 

 

 

 

 

 

Or take interiors advice from someone who, with all the money and interior designers in the world, has a house that looks like a somewhat soulless collaboration with the Sugar Plum Fairy?

Or indeed, take foodie advice from someone with a concave chest?

And anyway how can we trust her taste when she is married to HIM?

Will you be taking lifestyle advice from Gwynnie?  Or are there any other celebs who you wish would put together a lifestyle website? (Personally I can’t wait for Sarah Palin’s).