Finally got a copy of the Mother’s Day coverage in Metro. I hadn’t realised that two of our products were covered – the stacking egg cups and the aromatherapy bath melts. It seems that this time the celebrity inspiration behind the choice of products was Nigella Lawson, this time under the title ‘Mother Hen’.

I’m finding it interesting to see which celebrities the magazines are associating with our products. I know it’s basically a load of nonsense, but I would file both Nigella and Thandie Newton under ‘intelligent and classy’ which I think are pretty good brand values for mirror mirror to be associated with.

And at least they’re both infinitely better than Jordan.



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