Some rather unexpected coverage today in the Sunday Express ‘S’ Magazine.
Last November we took a stand at the House & Garden Spirit of Christmas fair and were rather sadly excited when Linda Barker (a very well-known celebrity interior designer here in the UK) came and bought loads of stuff.
Well, here she is in today’s magazine showing off our extremely delicious Creation Mathias bath confetti which we import from France.
Am I being ungrateful to wish that she had a slightly more upmarket ‘brand’?*
*I have to say that she did seem extremely nice when we met her. I just wish she didn’t also endorse Curry’s and DFS
Mathias products just hit the ground running, but I always preferred Cote Bastide, Mathias seemed to just follow her lead and market to a wider audience. Have you ever thought of Cote Bastide ??
Mmmm, I adore Cote Bastide (I have some floral water in a bottle to die for!). But must try Mathias. If it’s good enough for the Curry’s mascot…
Seriously woman like Linda shape the taste of the nation (for better or worse), so having her endorse your scrumptious store can only be a good thing can’t it?
How nice! Lots of comments! And very interesting feedback.
Yes, Cote Bastide stuff is yummy and the smells are lovely and it’s one of my favourite ranges.
However, for me Mathias products are visually more appealing (while still retaining the delicious fragrances). I just love the hand-blown glass containers and the elegant packaging.
We have learnt to our cost that visual appeal is by far the most important thing when selling online – I just wish someone would invent Smelloweb so I can sell more scented candles!
As for Ms Barker – I’m still thinking about this one. We’re trying to position ‘mirror mirror’ as a more exclusive brand – our products tend to be made in small quantities by craftspeople, so we can never be mass-market – and Linda B has created a very ‘mass market’ image for herself.
But overall I think you’re right – it’s got to be good publicity, though interestingly it’s not been a particularly good bit of PR for us in terms of site traffic or orders…