The Hello Kitty Plane

You would not believe the amount of Hello Kitty crap the Minx is going to get in her stocking (or if you’re in possession of a five year old girl maybe you would).

I do have to question the business logic behind this Taiwanese Eva Airways Hello Kitty plane though – is your average business class passenger really in Hello Kitty’s target market?

Please don’t show this post to the Minx, she will be demanding we go on holiday to Taiwan.

eva-airways-airbus-a330

Fortunately too big for the Minx’s stocking

eva-airways-hello-kitty-meal

You’d think they could do a Hello Kitty butter pat too. 

eva-airways-hello-kitty-menu

I’m sure Mr Taiwanese Businessman is THRILLED

Eva-Airways-Hello-Kitty-snack

eva-airways-hello-kitty-seats

eva-airways-personal-care 

Actually I do think most of the branding stuff here is rather lame. But the Minx would have exploded with excitement at this point.

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Comments

  1. K says

    My two-year-old son recognizes Hello Kitty but calls her “Hello Cat.” Maybe he feels he doesn’t know her well enough yet for such familiarity.

  2. says

    K, that is too funny. Hello Cat seem so prosaic. The name is a work of branding genius.
    Liz, we can send them off there together. Though I have to admit I much prefer HK to the horrific princesses…

  3. says

    hello kitty is following me… my 3 year old niece made me buy her a kitty ghettoblaster for christmas and now I’m reading this on your blog :-) praying she will never be aware of this airline and drive us all nuts :-)

  4. says

    A friend of mine who runs a bar in HK (& grown Hong Konger’s will be over the moon with excitement at going on a Hello Kitty plane to Taiwan) once ran a Goodbye Kitty evening.
    Punters got a Hello Kitty item, a hammer and a coffin to put the pieces in…….

  5. says

    Oooh, thank you! …of the year – oh my.
    (Mind you tis really my friend who should get the credit. I have to admit, still makes me laugh and laugh when I think about it.)

  6. says

    OMG. I had no idea the hello kitty fad was so big. I remember hello kitty when I was a kid and fortunately the relaunch happened just after my daughter moved to adolescence so we’ve avoided it mostly. She thinks its cute, but not to obsessive levels! Funny post. Im here from the Carnival, nice to ‘meet’ you!

  7. says

    I am 30 and obsessed with Hello Kitty and yes there is a market for Hello Kitty in the adult age range. More of the limited edition and numbered collectibles for the serious collectors which is usually adults. There is wine now of course too. Asia has a different attitude towards cutsie and that is the way of life for Japan.

  8. says

    Great airways I would like to travel with airlines.
    thanks for sharing this information. really that airways looking very nice and their service will also be nice.
    ….Alex

  9. says

    A friend of mine who runs a bar in HK (& grown Hong Konger’s will be over the moon with excitement at going on a Hello Kitty plane to Taiwan) once ran a Goodbye Kitty evening.

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