Oh well. The magnificent Ruth Badger, saleswoman extraordinaire, was never going to become the Apprentice. Even Sir Alan was intimidated by her, her self-confidence and her splendid range of disapproving facial expressions. Which is a pity, because not only could she sell ice cream to Eskimoes, she came across as funny and warm and seemed to inspire huge loyalty in her team.
Not sure what Sir Alan saw in Michelle – beyond the fact that she is young, blonde and attractive (er, maybe I do understand), has apparently overcome a troubled upbringing and Sir Alan had an ‘intuition’ about her. It certainly wasn’t because she had been the best performer over the previous twelve weeks of tasks. That’s the slightly disappointing thing about the Apprentice. In the end Sir Alan is not looking for the best businessperson, but the most suitable Amstrad employee – which is another thing entirely. It was as if we’d just invested a lot of time and effort watching a murder mystery, only for Poirot to come in at the end and say ‘I have a leetle intuition that xxx is the murderer’.
It was awe-inspiring watching Ruth in selling mode – she clearly loved it and could sell anything to anybody, flats, second-hand cars, homewares. Her technique was to know everything there was to know about the product, infect people with enthusiasm for it and then never to be afraid to cut a deal. Never once did she appear to be giving people the hard sell, yet had an amazing record of success.
It was inspirational and educational watching her. Which is not something that can be said for any of the other numpties on the show.