Had the best possible start to the week with the Daily Mail featuring one of our gorgeous pistachio green Sage candles in its LIFEstyle pages. The not so good news was that the hosting company server crashed for part of the afternoon meaning that the website was down. Grrr….
I would so much love to move to another hosting company, but that would mean upgrading to the latest version of our shopping cart software – which would be a hugely complex (and therefore costly) technical exercise given the amount of customisation we have done. But we will have to bite the bullet and do it sometime this year as outages are immensely frustrating and I do hate to let down customers. Still, we did end the day with lots of yummy site traffic and some nice orders, and hopefully there’ll be a continued positive effect over the next few weeks – Daily Mail coverage tends to be pretty good for us.
One thing that came from the article was an invitation from the iTV daytime programme Loose Women to donate some candles as gifts for its celebrity guests. It’s the sort of PR which I’d love to do if there was more cash in the kitty – you never know what might come from something like that, but I’m not sure it makes financial sense this time round.
Sometimes I do think it must be nice to be a celebrity, to be inundated with gorgeous gifts just for doing one’s (not terribly onerous) job – maybe I should get some hair extensions and freakish plastic surgery and apply for this year’s Big Brother?
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